The Challenge
Persiana Media Group is a dynamic and innovative multifaceted media company founded in 2016. As a leading satellite group of networks serving the Persian community, they provide a rich tapestry of content that transcends borders. Operating across various media domains—including TV, radio, and original productions—Persiana aims to promote diversity and creativity.
Because all channels sit under a single brand umbrella, the update had to be instantaneous and cohesive. Furthermore, the existing legacy logo was no longer broadcast-friendly; its sharp edges and thin lines did not translate well to modern TV screens. With a strict deadline of under three months, our team had to deliver a scalable, robust, and visually striking identity.
The Approach
Our approach was to engineer a visual identity that was both highly scalable and optimized for broadcast environments. We designed a clever, graphical logo carved out of the letter “P” and geometric shapes. This core icon now consistently represents the mother brand across all touchpoints. To complement the new mark and resolve the legibility issues of the past, we implemented a simple, thick sans-serif typeface, making it instantly recognizable and TV-friendly for the audience.
Typography System
We established a strict typographic hierarchy to ensure readability across news tickers, promos, and cinematic bumpers.
Network Idents & Broadcast Design
To unify the 28 channels, we created a comprehensive broadcast package encompassing generic idents, commercial break bumpers, and custom social media tags.
Specialized Channel Idents
Each channel received its own flavor while maintaining the mother brand’s DNA.
Original Program Graphics
Beyond the channel branding, Persis Films developed complete on-air graphic packages for Persiana’s diverse original programming lineup:
These Days
A weekly live program with multiple hosts in a family-like environment, discussing the latest in sports, tech, fashion, cooking, and culture with a focus on Persian events.
Where We Are?
A blind dating reality show.
Another Book
2-3 minute filler segments providing brief introductions to new books.
fastNews.
A rapid 2-minute news bulletin covering 5 categories: Business, Sports, Music, Cinema and Sci-Tech.
QuickCut
High-energy cinema trailers.
On-Set
Exclusive behind-the-scenes shows.
Featured Programs
Cinematic
Movie analysis and drama breakdown
Expanding the Horizons
We crafted high-impact launch promos for new regional and specialized networks.
Persiana Emirates
The only Persian TV channel dedicated exclusively to Iranians living in the UAE.
Persiana Travel
A dedicated English-language network focusing on Iran’s stunning touristic landmarks, nature, and rich culture.
Pioneering with AI
Pushing the boundaries of broadcast design, Persis Films utilized advanced Artificial Intelligence to generate unique, captivating content and idents for specialized channels.
Persiana Medical
Sci-Fi Medical TV Ident
Persiana Junior
Pixar Style animation Ident
New Year Ident
Pixa-Style Santa Music Video
A Message of Hope
Persiana Junior
During the US–Iran conflict in 2026, children were heavily exposed to frightening news, explosions, and emotional uncertainty. Recognizing the importance of protecting children’s emotional well-being, Persiana Junior—a channel dedicated to joy and imagination—tasked us with creating something special.
We produced a Pixar-inspired, AI-driven animated music video designed to offer comfort and hope. The story highlights the loving role of parents in helping children feel safe and supported. Through music, vibrant colors, and positive storytelling, the piece encourages children to look past the uncertainty and believe in a beautiful, peaceful tomorrow.
Project Summary
The monumental rebrand of Persiana Media Group successfully unified over 28 specialized television channels under a single, cohesive visual identity. Executed within a strict three-month timeline, the project replaced an outdated, non-TV-friendly legacy logo with a bold, scalable geometric mark carved out of the letter “P”. Beyond the core brand overhaul, Persis Films delivered a comprehensive broadcast package encompassing generic idents, commercial bumpers, typography systems, and original program graphics. By integrating high-quality 3D visuals and pioneering AI-generated content, this brand refresh elevated Persiana’s presence as a dynamic, innovative multifaceted media company providing a rich tapestry of content to the Persian community.
