Challenge
In 2012, the London-based GEM Group embarked on an ambitious journey to expand its network. They introduced 12 new specialized TV channels, including three sports networks that broadcasted the live London 2012 Olympics. Additionally, they offered a diverse range of content categories such as movies, TV series, documentaries, and lifestyle programs.
As GEM prepared to launch its new array of networks, they recognized the need to create a unified visual identity that would captivate their audience. Time was of the essence, and GEM was determined to accomplish this task efficiently and effectively.
Approach
The decision to adopt a 3D strategy for GEM’s content was driven by the desire to create a luxurious and visually appealing experience for viewers. By using 3D elements, Persis Films aimed to capture the essence of gleam and elevate the brand’s visual identity.
The use of 3D technology allows for the creation of realistic and immersive visuals, which can enhance the overall viewing experience. It also provides the flexibility to showcase the content in a responsive, seamless, and scalable manner across different platforms.
By unifying the brand and programming look across all touchpoints, including motion, print, digital, and UI, GEM aimed to create a cohesive and consistent visual identity. This unified approach would help to strengthen the brand’s recognition and make it easily identifiable across various mediums.
Additionally, the use of 3D elements can add depth and dimension to the content, making it more engaging and visually captivating. This strategy would help GEM stand out in a crowded media landscape and attract viewers by offering a unique and visually stunning experience.
Overall, the adoption of a 3D strategy by Persis Films aimed to elevate the GEM experience, create a unified brand identity, and enhance the overall visual appeal of the content. By incorporating luxurious and shining surfaces, GEM aimed to reflect its nature and provide viewers with a visually stunning and immersive viewing experience.
GEM SPORTS
The three Full HD GEM Sports channels offered by the GEM Group were indeed the most extensive sports networks for the Persian-speaking community. These channels provided comprehensive coverage of various sports events, including the Olympic Games, which were broadcasted live in the Persian language. With their commitment to delivering high-quality content, GEM Sports channels ensured that viewers could enjoy the live games in the highest HD quality available. This enhanced the viewing experience and allowed fans to immerse themselves in the excitement of their favorite sports.
Goal
To achieve the goal of celebrating GEM as the go-to destination for the best entertainment content in the Persian language, the affiliate package should be designed with a focus on scale and production value. The package should be dynamic and visually appealing, capturing the cinematic feel of the network and showcasing it at the local stations.
Here are some key elements to consider while designing the affiliate package:
1. Visual Branding:
The package should incorporate GEM’s branding elements, such as the logo, color scheme, and typography, to create a cohesive look across all channels and platforms. This will help viewers associate the content with GEM and reinforce its position as the premier source of entertainment in the Persian language.
2. High-Quality Graphics:
Utilize high-quality graphics and animations to enhance the visual appeal of the package. Incorporate motion graphics, transitions, and overlays to make the content more engaging and dynamic. These elements should reflect the excitement and energy of the entertainment industry.
3. Dynamic Promos:
Create dynamic and captivating promos that showcase the upcoming content on GEM. Use a combination of visually appealing footage, compelling voiceovers, and catchy soundtracks to create anticipation and excitement among viewers.
4. Cinematic Treatment:
Give the package a cinematic feel by using techniques like widescreen formats, dramatic lighting, and creative camera angles. This will elevate the production value and create a premium viewing experience for the audience.
5. Integration of Local Stations:
Customize the affiliate package to integrate the branding and content of the local stations. This can be done by incorporating specific logos, taglines, and images that represent each station’s identity while maintaining the overall GEM branding.
6. Consistency:
Ensure consistency in the design elements, style, and tone of the package across all channels and platforms. This will help establish a strong visual identity for GEM and make it instantly recognizable to the audience.
7. Multilingual Support:
As GEM Group offers entertainment content in the Persian language, consider incorporating multilingual support in the affiliate package. This can include subtitles or voiceovers in other languages spoken within the target audience to cater to a wider range of viewers.
By implementing these elements, the affiliate package for GEM Group can effectively showcase the world’s best entertainment content in the Persian language while maintaining a dynamic and visually appealing presentation. This will help reinforce GEM’s position as the leading source of entertainment and attract a larger audience to its network.
Result
Aligning the GEM brand in a modernized way and launching it with a free-to-air strategy was a brilliant move. By making the content easily accessible to viewers, you ensured that more people could engage with and relate to the brand. The success of reaching the No.1 Persian language satellite network in history with over 35 million viewers within 12 months is a testament to the appeal and relevance of the content. This achievement establishes GEM as a leading source of entertainment for the Persian-speaking community worldwide. The broader accessibility and increased viewership brought about by the free-to-air strategy have undoubtedly played a significant role in this accomplishment.
52 channels
By the end of 2017, the GEM Group successfully expanded its reach to 52 free-to-air satellite channels. This milestone marked a significant achievement for the brand, as it allowed GEM to connect with a wider audience across different regions.
Saeed Karimian
FOUNDER AND CHAIRMAN OF GEM GROUP (1972-2017)
The GEM Group owes its existence to the visionary leadership of our dear friend, Saeed Karimian. He was an exceptional individual, known for his unwavering passion and relentless work ethic. Saeed’s unique management style and commitment to fostering innovation enabled the remarkable growth and success of the GEM Group.
Sadly, our beloved friend was tragically taken from us in the heart-wrenching assassination that occurred in Istanbul in 2017. We mourn the loss of this extraordinary man, and our thoughts are with his family and loved ones during this difficult time.
Saeed Karimian’s legacy will forever be felt within the GEM Group, as his indomitable spirit continues to inspire and guide us. May his soul rest in eternal peace.
